A Market Along the Way
Every weekday afternoon, thousands of people pass through WeGo Central. They arrive from work, school, appointments, and errands, then wait beneath the steady churn of buses for the next part of the journey home.
Beginning August 12, that journey may include a bag of tomatoes, a bundle of greens, or another small answer to the familiar question of what to make for dinner.
The WeGo Market is a new weekly produce market created through a partnership among WeGo Public Transit, The Nashville Food Project, and Cul2vate. Each Wednesday afternoon, farmers and market staff will set up along 4th Avenue North, between the Elizabeth Duff Transit Center at WeGo Central and the Municipal Auditorium. From 3 to 6 p.m., transit riders, downtown workers, and nearby residents will be able to shop for fresh, locally grown produce at prices designed to meet household budgets.
The idea behind the market is straightforward: bring good food to a place people already go.
Food access is often discussed in terms of distance. How far is the nearest grocery store? Does someone have a car? Can they carry several days’ worth of groceries on the bus? But distance is only part of the equation. Time, cost, work schedules, transportation, and the simple exhaustion of adding one more stop to a long day all shape what food is truly within reach.
A market at a transit center cannot resolve each of those pressures. It can, however, remove one of them. Shopping for produce no longer has to require another trip. It can become part of the trip already being made.
“We want our community to have access to the best, freshest local produce at prices they can afford while ensuring our local farmers aren’t shouldering the cost,” said Rebecah Boynton, Community Markets Manager at The Nashville Food Project. “Through partnerships like this, we’re creating a model that supports local agriculture while simultaneously making quality food more accessible and convenient.”
That balance matters. Affordability for shoppers should not come at the expense of the people who grow the food. The market is structured to support both, making produce available at deeply discounted prices while ensuring that farmers are not asked to absorb the difference.
The produce will come from Cul2vate, a Nashville nonprofit that grows food while providing workforce development opportunities for people rebuilding their lives. The partnership is also something of a reunion. A decade ago, The Nashville Food Project became the first organization to receive produce from Cul2vate.
“We’re proud to work together to bring creative solutions to food access disparities by bringing nutritional food options right to the central hub of transit within our city,” said Joey Lankford, Cul2vate’s Executive Director.
Public transit has always been about access, though food is not usually the first thing that comes to mind. A bus route connects people with jobs, classrooms, health care, and one another. The WeGo Market asks what else that infrastructure might make possible.
“Public transit traditionally serves the community by connecting people to employment, healthcare, and educational opportunities,” said Steve Bland, CEO of WeGo Public Transit. “It is exciting to partner with The Nashville Food Project and Cul2vate to expand that role and introduce new ways transit can support our neighbors in overcoming food insecurity.”
For The Nashville Food Project, the market reflects a belief that food access works best when it is woven into the life of a community. It should be present in the neighborhoods where people live, in the organizations they trust, and along the routes they travel every day.
There will be free samples and recipe cards at the market, but its most meaningful offering may be convenience itself: fresh food placed directly in the path of daily life. A shopper can step off a bus, choose what looks good, and continue home. Something grown nearby becomes dinner. A public street becomes a marketplace. The commute makes room for nourishment.
Market Details
Market DetailsWhat: WeGo Market
When: Wednesdays, 3 to 6 p.m., August 12 through November 18, 2026
Where: 4th Avenue North between the Elizabeth Duff Transit Center at WeGo Central and the Municipal Auditorium
Address: 400 Dr. Martin Luther King Jr. Blvd. and 417 4th Ave. N., Nashville, TN
Partners:WeGo Public Transit, The Nashville Food Project, and Cul2vate